At Aalbun we will be running a series of expert interviews with people from every stage of the IP life-cycle to better understand the challenges and opportunities that exist within the market.

In our recent State of Innovation survey, 76% of respondents said they were expecting their companies to innovate more this year. But how will remote working impact on this optimistic view? What can companies do to adapt? This is what we would like to investigate as we delve into this topic with our expert guests.

Our first guest is Professor Jaideep Prabhu, Professor of Marketing at the University of Cambridge and an author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. In this interview, Jaideep explains why an innovative culture is the most valuable asset a company can have and what can be done to maintain this in a world of remote working.

Below is a short preview of the discussion. To download the full version, fill in the form.

        Happy watching!